The Design Thinking Process

The word “creation” is confusing because it could mean that the designers are able to produce without any material. This concept refers to the stereotype of the genius who magically finds his ideas without any basis in reality. The association of the word “creation” with the act of designing might be one of the reasons why analysts were focused on the result of the design rather than on the design process. The following articles we will discuss deal with the design process itself and not the end product. We will see that designer’s ideas are a result of a process where he will assemble and compose accumulated knowledge. For those reasons, the world “composition” seems to be more appropriated.